Julia Hur
Associate Professor of Management and Organizations, NYU Shanghai; Global Network Associate Professor, Management and Organizations Department, Leonard N. Stern School of Business, NYU
Email
jh3034@nyu.edu
Room
S853
Julia Hur is an Associate Professor of Management and Organizations at NYU Shanghai and a Global Network Associate Professor at the Leonard N. Stern School of Business at NYU. Professor Hur holds a PhD in Management and Organizations from the Kellogg School of Management at Northwestern University. She has taught courses on leadership, negotiation, and organizational behavior for the Executive MBA, MBA, and undergraduate programs, and has provided consulting to leaders and professionals across various government agencies and industries.
Professor Hur’s research interests include motivation, incentives, and organizational decision-making. She examines how individuals' motivation and cognition are shaped by their organizational environment, which includes factors such as rewards, relationships, and social comparison. Utilizing a multi-method approach, she employs field studies, laboratory experiments, and archival data. Her work has been published in leading academic journals across the fields of Management, Marketing, and Psychology. These include Journal of Personality and Social Psychology, Journal of Applied Psychology, Journal of Experimental Psychology: General, Organization Science, Organizational Behavior and Human Decision Processes, Journal of Consumer Research, and Personality and Social Psychology Bulletin. Her research has been featured in The New York Times, The Wall Street Journal, Forbes, The Harvard Business Review, and other prominent media outlets.
Select Publications
- JD Hur, JJ Lin (2026)
When a Star Shines Too Bright: The Impact of a High-Status Minority Member on Pursuing Diversity Goals
Organization Science - S Kang, JD Hur, GJ Kilduff (2024)
Beat the Rival but Lose the Game: How the Source of Alternative Offers Alters Behavior and Outcomes in Negotiation.
Journal of Applied Psychology - JD Hur, RL Ruttan (2023)
Beliefs about Linear Social Progress
Personality and Social Psychology Bulletin - JD Hur, A Lee-Yoon, AV Whillans (2021)
Are They Useful? The Effects of Performance Incentives on the Prioritization of Work versus Personal Ties.
Organizational Behavior and Human Decision Processes - JD Hur, RL Ruttan, CT Shea (2020)
The Unexpected Power of Positivity: Predictions versus Decisions about Advisor Selection.
Journal of Experimental Psychology: General - JD Hur, LF Nordgren (2016)
Paying for performance: Performance Incentives Increase Desire for the Reward Object.
Journal of Personality and Social Psychology - JD Hur, M Koo, W Hofmann (2015)
When Temptations Come Alive: How Anthropomorphism Undermines Self-control.
Journal of Consumer Research
Education
- PhD, Management and Organizations
Northwestern University, Kellogg School of Management - MA, Social Sciences, Psychology
University of Chicago - BA, Psychology
Yonsei University
Research Interests
- Goals and Incentives
- Stereotypes and Decision Biases
- Negotiations
Courses Taught
- Management and Organizations
- Collaboration, Conflict, and Negotiation
- Negotiation Fundamentals