Xiaodong Yang

Xiaodong (Sheldon) Yang
Assistant Professor of Practice in Operations and Business Analytics, NYU Shanghai
Email
xiaodong.yang@nyu.edu

Xiaodong (Sheldon) Yang is an Assistant Professor of Practice in Operations and Business Analytics at NYU Shanghai. He holds a PhD degree in Industrial and Operations Engineering from University of Michigan, Ann Arbor, and a BS and an MS degree in Mechanical Engineering from Shanghai Jiao Tong University. His research interests lie in the area of marketing-operations interface and has been published in top business journals such as Production and Operations Management, and Journal of Retailing.

 

Select Publications

  • “Partial Centralization in a Durable-Good Supply Chain”, Production and Operations Management, Vol. 32, No. 9, pp. 2775-2887, 2023. (Corresponding author, with Li, J., V. Shi and G. Cai)

  • “Manufacturer Strategy on Service Provision in Competitive Channels”, Production and Operations Management, Vol. 29, No. 1, pp. 72-89, 2020. (First author, with Cai, G., C. Ingene and J. Zhang)

  • “Manufacturer-Retail Platform Interactions in The Presence of a Weak Retailer”, International Journal of Production Research, Vol. 57, No. 9, pp. 2732-2754, 2019. (Corresponding author, with Shen, Y. and Y. Dai)

  • “Competitive Retailer Strategies for New Market Research, Entry and Positioning Decisions”, Journal of Retailing, Vol. 93, No. 2, pp. 172-186, 2017. (First author, with Cai, G., Y. Chen and S. Yang)

  • “Designing Structured Supply Contracts under Demand and Price Uncertainty in an Open Supply Chain”, Annals of Operations Research, Vol. 257, No. 1-2, pp. 519-536, 2017. (Corresponding author, with Cheng, Z. and A. Tsay)

Education

  • PhD, Industrial and Operations Engineering
    University of Michigan, Ann Arbor

  • BS, Mechanical Engineering
    Shanghai Jiao Tong University

  • BS, Mechanical Engineering 
    Shanghai Jiao Tong University

 

Research Interests

  • Marketing-Operations Interface

  • Operations-Economics Interface