Ying Lei

Ying Lei is an Assistant Professor of Marketing at NYU Shanghai. She holds a PhD in Economics from Boston University, an MA in Economics from New York University, and a BA in Economics from Renmin University of China. Prior to joining NYU Shanghai, Ying Lei was an Assistant Professor of Marketing at Peking University Guanghua School of Management. Her research interests include platform economics, pricing, information design, market design.

Select Publications

• Yuxin Chen, Jinzhao Du, Ying Lei. (2024). The Interactions of Price and Customer Reviews and Their Dual Roles in Conveying Quality Information. Marketing Science.
• Ying Lei, Ji Shen, Ei Yang, Xin Zhai. (2024). On the Profitability of Loyalty. Marketing Science.
• Shengya Hua, Ying Lei, Xin Zhai. (2024). Pricing and Capacity Design for Profit-driven and Welfare-driven Healthcare Providers. Production and Operations Management.
• Jinzhao Du, Ying Lei. (2022). Information Design of Matching Platforms when User Preferences are Bidimensional. Production and Operations Management.
• Maiju Guo, Xing Li, Ying Lei, Qun Li. (2021). The Value of Time: Empirical Evidence from a Ride-Sharing Platform”. Journal of Marketing Science.

Education

• PhD, Economics
  Boston University
• MA, Economics
  New York University
• BA, Economics
  Renmin University of China

   

Research Interests

• Platform Economics
• Pricing
• Information Design
• Market Design