Yinghong Wang

Yinghong (Rayn) Wang is the Capstone Director for the Master of Science in Marketing and Retail Science (MSMRS) program and an Assistant Professor of Practice in Marketing at NYU Shanghai. Prior to joining academia, Yinghong published The Secret Book of Connected Marketing: Your Private Super Coach (Fudan University Press, 2019). Before that, she served as Head of Engagement Marketing at Amazon China and held senior leadership roles at General Motors, Dell, and IBM, driving CRM, digital strategy, and retail innovation across Asia-Pacific and global markets.
With over 20 years of industry experience, Wang specializes in customer engagement, digital and social marketing, and retail transformation. She has a proven track record of orchestrating end-to-end customer journeys—spanning digital, mobile, and social touchpoints to retail and service channels. Recognized as a strategist and change agent, she is adept at leading cross-functional teams, scaling data-driven practices, and integrating new technologies to deliver growth and customer value.

In her teaching, Wang collaborates with industry partners to bring real-world challenges into the classroom, preparing students for the evolving landscape of marketing and retail science through experiential learning and applied projects.

Education

• MS, Merchandising Management
  Michigan State University
• BE, Industrial Business
  Beijing University of Technology