Zhikun Lu

Zhikun Lu is an Assistant Professor of Operations and Business Analytics at NYU Shanghai. He received his PhD in Business from Emory University’s Goizueta Business School. His research focuses on causality-driven decision making, helping businesses ground their decisions in empirical evidence and causal reasoning. He brings this approach into practice through collaborations with leading tech companies such as Alibaba, Amazon, DiDi, and Tencent, translating research insights into practical strategies that generate real-world impact.

Select Publications

• "Sooner or Later? Promising Delivery Speed in Online Retail," with Ruomeng Cui, Tianshu Sun, and Joe Golden, 2024, Manufacturing & Service Operations Management
• "How Contagious Was the Panic of 1907? New Evidence from Trust Company Stocks," with Caroline Fohlin, 2021, AEA Papers and Proceedings

Education

• Ph.D., Business (Information Systems & Operations Management)
  Emory University